CITY COUNCIL 2-2-09 council agendaTHE CITY OF LAKE FOREST
COUNCIL AGENDA
Monday, February 2, 2009 7:30 p.m.
City Hall Council Chambers
CALL TO ORDER AND ROLL CALL 7:30 p.m.
Honorable S. Michael Rummel, Mayor
David D. Grumhaus, Jr., Alderman First Ward Thomas H. Morsch, Jr., Alderman Third Ward
Kent E. Novit, Alderman First Ward Greg C. Hanrahan, Alderman Third Ward
Stuart M. Widman, Alderman Second Ward John A. Looby III, Alderman Fourth Ward
Renard Goltra, Alderman Second Ward Robert T. Palmer, Alderman Fourth Ward
PLEDGE OF ALLEGIANCE
REPORTS OF CITY OFFICERS 7:30 p.m.
1. Comments by Mayor
A. Report on February 8th Preservation Program
2. Comments by City Manager 7:35 p.m.
A. Community Spotlight – Lake Forest Symphony, presented by
James Ritcher, Lake Forest Symphony Board President, and
Jay Owen, Acting Executive Director
B. Report on January 30 Ft. Sheridan Golf Course Meeting
C. Report on Federal Stimulus Program, presented by David 7:45 p.m.
Streicker, Holland and Knight
3. Comments by Council Members
4. Council Committee Reports 8:15 p.m.
OPPORTUNITY FOR PUBLIC TO ADDRESS THE CITY COUNCIL ON NON-AGENDA ITEMS
CONSENT AGENDA 8:20 p.m.
1. Approval of the January 20, 2008 Minutes of the Regular City Council Meetings
A copy is attached beginning on page __.
2. Market Square 2000 Register
In November 2002, The City of Lake Forest and Market Square 2000 entered into an
agreement which provided for the transfer of the Market Square Funds to The City for the sole
purpose of maintaining and improving the landscape and streetscape elements of Market
Square. The agreement also requires that prior to the expenditure of any Market Square
funds, The City will hold a public hearing and notify all persons listed on the registry of this
hearing, so that they have an opportunity to review and comment on the expenditures. As
required by The City’s agreement, The City has mailed letters to the individuals listed on the
registry notifying them that The City is requesting $8,000 from the Market Square 2000
February 2, 2009 Agenda Page 2
Endowment to be set aside to cover costs associated with Market Square, including plant
replacement, bollard and brick maintenance, irrigation repair, and other items.
3. Approval of Authorized Invoices and Payrolls
During the month of January, the following amounts were disbursed from the Cashier’s
Account:
GENERAL FUND WATER TOTALS
INVOICES
$533,153.36 $85,159.00 $618,312.36
PAYROLL
$1,195,554.12 $138,007.37 $1,333,561.49
TOTALS
$1,728,707.48 $223,166.37 $1,951,873.85
The motion is for the approval of Authorized Invoices and Payrolls for January, 2009.
4. Authorization of Treasurer’s Warrants to Meet Expenses of February, 2009
The motion is to authorize the Mayor and City Clerk to sign such warrants as may be
necessary to meet the February, 2009 audited accounts.
Recommended Action: Approval of the Consent Agenda as presented.
NEW BUSINESS
1. Consideration and Award of Contract for Deerpath Golf Course 8:30 p.m.
Improvements
PRESENTED BY DIRECTOR OF PARKS AND RECREATION
MARY VAN ARSDALE (847) 615-4332
At the December 1, 2008 City Council meeting, staff presented the results of the Deerpath Golf
Course Cost of Services study conducted by Edgehill Golf and Pellucid Corporation. The cost
of services study showed that Deerpath is in a more favorable position than most municipal
and private golf courses (locally and nationally) but will face some possible cash flow shortages
in the coming years due to debt service requirements and capital needs. The report indicated
that in order to remain as financially viable as possible and to position ourselves optimally for
the immediate future the City should investigate three additional service improvements for
Deerpath Golf Course: golf cart replacement, technology and marketing enhancements and
adding a deep well. Additional research has been concluded on each of the items and staff
seeks City Council approval to move forward with the purchasing of the golf carts in
accordance with the City’s purchasing policies. The technology enhancements and deep well
background is provided for informational purposes.
Improvement #1: Golf Cart Replacement
Deerpath Golf Course currently owns 46 E-Z-Go golf carts. The fleet was purchased in 2002.
Golf carts are typically replaced on a five year schedule based upon condition and escalating
maintenance costs. We have been fortunate to stretch our useful life to the seven year level but
maintenance repairs have increased significantly in the past two years and the carts are in
need of replacement in order to ensure consistent delivery of service. The carts are an
essential component to financial success and cart revenues alone account for approximately
$155,000 annually in the budget. Delaying cart replacement will result in additional spring
February 2, 2009 Agenda Page 3
maintenance costs of approximately $15,000 and an overall decrease (4-7%) in the trade-in
value of the fleet.
Staff investigated lease, lease to own and outright purchase options from the three primary golf
cart vendors in our area: E-Z-Go, Yamaha and Club Car. The proposals solicited were based
upon 46 carts and the pricing is inclusive of the trade-in value of our current fleet. The
guaranteed price proposals are summarized below:
Cart Options
E-Z-GO (Model
TXT-PDS)
YAMAHA (Model 48v-
DrivePremium)
CLUB CAR
(Model Prec i2)
Outright
Purchase $128,000 $126,960 $144,900
5 Year Lease to
Own $148,695 $168,360 $325,186
6 Year Lease to
Own $153,262 Not an option $333,397
5 Year Lease
Only $124,972 $124,000 Not an option
6 Year Lease
Only $130,327 Not an option Not an option
Golf cart vendors are sole distributors of their brand and have a regional sales representative
for their product. With a limited number of golf cart vendors and the need to incorporate the
trade-in value, staff solicited sole vendor proposals instead of a public bid process. Staff met
with the sales representative of each company, verified that the cart specifications were
comparable across the three vendors and provided the opportunity for the vendor to inspect
Deerpath’s fleet to determine trade-in value. In addition, each vendor provided demonstration
carts to the course this past season and members and staff were able to test ride the actual
golf carts.
Based upon this open process and the ensuing cart proposals, staff is recommending that the
City outright purchase carts, Model TXT-PDS from E-Z-Go at the total price of $128,000 and to
fund this purchase from the Deerpath Golf Course fund balance. Staff is not recommending a
lease or lease-to-own option due to the added expense over the lease term. Currently, the
Deerpath Golf Fund balance is $313,000 and outright purchasing would reduce the fund
balance to $185,000. The fund balance would be slightly below the 15% target policy but does
leave the golf course with a good fund balance for any emergency needs. Also, though slightly
more expensive than Yamaha ($22 per car), E-Z-Go carts are well liked by our golfers and
provide the best seating comfort, has a quality product as evidenced by our current fleet
longevity and has provided Deerpath with outstanding service over the past seven years.
Recommended Action: Waive the competitive bidding and award a contract for the
purchase of 46 TXT-PDS golf carts to E-Z-Go Golf inclusive of the trade-in of the current
golf cart fleet for a total purchase price of $128,000 to be funded from Deerpath Golf
Course fund balance.
Improvement #2: Technology and Marketing Enhancements
In this competitive time and market, it is critical that Deerpath Golf Course invest in technology
that provides greater access for the customer and creates critical customer demographics for
the business operations of the course. Staff has researched three golf software vendors to
provide a complete, integrated solution to allow our course to run more efficiently and be
positioned for optimal revenue. Research of each of the companies included the analysis of
applications in the following areas: fully integrated Tee Sheet, Customer Database, Point of
February 2, 2009 Agenda Page 4
Sale, Inventory System, On-Line Tee Reservation System and Web Page Marketing Tools. A
team of staff with representation from the City’s technology department, finance department,
golf course operations and recreation department worked together to interview and research
the services proposed by the following three software providers.
1) Active Network: Current software provider for Recreation department program and
fitness memberships
2) Crescent Systems: Current software provider for the Deerpath Golf Course Pro Shop
point of sale software
3) Fore! Reservations: Well-known golf course software and marketing vendor
Live product demonstrations were held with each of the above vendors, marketing materials
were reviewed, references contacted and pricing for software and hardware needs confirmed.
Though each of the vendors offers various strengths within their software capabilities, staff
recommends Crescent Systems as the best software vendor to meet our needs. Crescent
software applications are well designed, easy to use, include staff training, allows for
customization and has excellent references, including our own course. Since we already own
the point of sale and membership software, the pricing was also advantageous to select
Crescent Systems. An overview of costs for each vendor is outlined below:
Crescent Systems Fore! Reservations Active Network
Software and licenses $1,000 $1,500 $6,200
Hardware $2,653 $6,700 TBD
Training Included in software
cost $2,700 $4,800
Total Start-up
Expense (not
including web
design)
$3,653 $10,900 $11,000
Annual Maintenance $1,817 $1,500 $4,800
In addition to selecting the software vendor, the City also must create the web-site application
to allow for the on-line tee time reservation payment to be processed. Staff purchased the
domain name to Deerpathgolf.com ($115) and is finalizing the web-site integration needed.
This may result in minor additional design expenses. Staff budgeted for this technology
enhancement in the FY2009 golf operations budget with a not to exceed amount of $13,000.
As you can see, the improvements and web design needs are within the available operating
funds. With the selection of Crescent Systems, staff anticipates that the installation will be
complete in March 2009 with on-line tee reservations available June 2009. Overall, adding the
technology capabilities will also allow us to expand marketing capabilities through email and
target marketing. These enhancements will expand our ability to serve and reach customers
which in return will help drive golf sales and increase customer satisfaction. (No City Council
Action Required)
Improvement #3: Deep Well Installation
Staff from the Office of the City Manager, Public Works/Water Department, Finance
Department and Parks and Recreation Department met on December 15, 2008 to discuss the
topic of a deep well installation at Deerpath Golf Course and the corresponding result of not
being a water customer of the City. The three goals of the meeting were:
1. Identify the challenges and opportunities for the City that might occur if a deep well was
installed at Deerpath Golf Course. Identify the corresponding impacts to the water fund.
2. Identify the additional research and deliverables needed in order to provide the
necessary factual data to pursue a capital investment discussion.
February 2, 2009 Agenda Page 5
3. Establish a timeline for completing the research and making a recommendation to City
Council.
It was determined by staff that the most ideal time to bring the information back to City Council
would be in November 2009 in time to be included in the FY2011 comprehensive capital
funding discussion. To achieve this budget deadline the following research and their
completion benchmark dates were created:
a. Research surrounding golf courses on current water source and potential cost
savings. May 2009
b. Confirm specifications and actual installation cost for the deep well system at
the golf course as well as ongoing maintenance and utility expenses for a deep
well. July 2009
c. Identify impacts to City’s tank stabilization and potential to accommodate other
water customers. July 2009
d. Update the water rate study to allow for a multi-year analysis that identifies
impact to the water fund and possible rate adjustment scenarios. September-
October 2009
e. Clarify financial impacts to operating budgets and capital funds as well as
provide potential financing options. October 2009
f. Present findings and recommendation to City Council. November 2009
Staff will continue to research this golf course improvement over the next ten months. (No City
Council Action Required)
ADDITIONAL ITEMS FOR COUNCIL DISCUSSION
ADJOURNMENT 8:50 p.m.
Office of the City Manager
January 29, 2009
The City of Lake Forest is subject to the requirements of the Americans with Disabilities Act of 1990.
Individuals with disabilities who plan to attend this meeting and who require certain accommodations
in order to allow them to observe and/or participate in this meeting, or who have questions regarding
the accessibility of the meeting or the facilities, are required to contact City Manager Robert R. Kiely,
Jr., at (847) 234-2600 promptly to allow the City to make reasonable accommodations for those
persons.